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At a time when many professionals in Europe are asking how able the traditional fairs are to serve the industry The third Dubai Watch Week got even bigger on November 16th at the Gate Building, modelled on the arch at the centre of Place de l’Etoile in Paris, and symbol of the Emirate’s financial might. 

More than thirty brands are exhibiting in the two Classic & Contemporary pavilions. Many will be showcasing their innovation and creativity at the Creative Hub. The Forum, meanwhile, has increased in size and scope to take in every aspect of watchmaking from design to vintagemania, after-sales service, millennial watchmakers and grand complications. 

Ahmed Seddiqi & Sons, a family-owned business established in 1950 and a trusted retailer in the Middle East, representing some sixty brands at 65 points of sale throughout the United Arab Emirates, has broken new ground with its watch week. 

Started with the objective to enlighten horological enthusiasts and experts with the know-how in watchmaking and raise the issues of the industry, the event seeks to form a platform for collectors, brands, watchmakers and anyone keen on the art of watchmaking. 

The Seddiqi family has forged ahead with a new formula whose purpose is not to fill order books or cash in a sale, but to transfer knowledge and passion for watchmaking by connecting minds and creating a cultural platform for education, exchange and networking.

It is clearly a turning point in the event industry if leaders realized that the experience of the attendees comes before the number of sales.


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